With 30+ years of experience in the fashion industry, Sigrid is best known for her fabulous color and artistic print design. An artist at heart, everything she does stems from this authentic, original design aesthetic. She still designs many of the prints herself with the unique block print technique that launched her business decades ago. Many garments also feature intricate embroideries and embellishments that underscore her love of textiles and speak to her versatile and stylish "beach to bistro" look.
Since the close of her namesake business in 2008 (owned by parent brand, Liz Claiborne, Inc) Sigrid has revived her name and enhanced her appeal by connecting with her customers on a more personal level. Her healthy lifestyle philosophy encourages self-awareness, creativity, health and wellness. Sigrid's sunny disposition and genuine, lighthearted approach resonates with women everywhere.Her loyal and enthusiastic following has kept close to her all these years and the clothes she designs are always done with the needs and wants of real women close at heart.
Recent collaborations include: Dillards Stores, HSN, Whimsy Rose Limited Edition print tees with more to come!