2020 Fashion Update--Why am I smiling?

Thirty-five years ago, in the tiny seaside town of Rockport, Massachusetts, I founded a fashion company, based on prints I designed by hand carving potatoes into signature shapes, inspired by nature. (Insert "no  small potatoes" joke here). ​ With the egret as my logo (and my muse) and the sun as my North Star, we named the line Segrets Sun Prints. It had an intangible value -- joyful authenticity...harder and harder to find these days. I never expected it to grow into a multi-million dollar enterprise, sold in thousands of stores across the world, employing hundreds of people. I also never expected to be purchased by a major corporation and was completely dumbfounded in 2008, when they clos

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©Sigrid Olsen 2020

(508) 466-6090

info@sigridolsen.com